{
  "study": "Winnipeg Homepage Clarity Index",
  "version": "1.0",
  "observed_local": "2026-08-20 20:17–20:21 CDT",
  "geography": "Winnipeg and Manitoba",
  "sample_note": "Purposeful cross-sector sample; not a probability sample.",
  "sample_size": 50,
  "available_pages": 49,
  "unavailable_pages": 1,
  "viewport_css_pixels": "1440 × 900",
  "rubric": "Five dimensions scored 0, 1 or 2; maximum 10.",
  "overall": {
    "mean_score": 8.33,
    "median_score": 8,
    "mean_percent": 83.3,
    "full_clarity_count": 8,
    "full_clarity_percent": 16.3,
    "eight_plus_count": 39,
    "eight_plus_percent": 79.6,
    "five_or_less_count": 0,
    "five_or_less_percent": 0,
    "distribution": {
      "0": 0,
      "1": 0,
      "2": 0,
      "3": 0,
      "4": 0,
      "5": 0,
      "6": 6,
      "7": 4,
      "8": 15,
      "9": 16,
      "10": 8
    }
  },
  "criteria": {
    "what": {
      "mean": 1.71,
      "mean_percent_of_max": 85.7,
      "clear_count": 35,
      "partial_count": 14,
      "absent_count": 0,
      "clear_percent": 71.4
    },
    "who": {
      "mean": 1.96,
      "mean_percent_of_max": 98,
      "clear_count": 47,
      "partial_count": 2,
      "absent_count": 0,
      "clear_percent": 95.9
    },
    "geography": {
      "mean": 1.61,
      "mean_percent_of_max": 80.6,
      "clear_count": 32,
      "partial_count": 15,
      "absent_count": 2,
      "clear_percent": 65.3
    },
    "cta": {
      "mean": 1.71,
      "mean_percent_of_max": 85.7,
      "clear_count": 35,
      "partial_count": 14,
      "absent_count": 0,
      "clear_percent": 71.4
    },
    "proof": {
      "mean": 1.33,
      "mean_percent_of_max": 66.3,
      "clear_count": 16,
      "partial_count": 33,
      "absent_count": 0,
      "clear_percent": 32.7
    }
  },
  "limitation_note": "One primary reviewer; desktop first-view snapshot; does not measure accessibility, usability, conversion or organizational quality.",
  "source_page": "https://inshort.ca/work/winnipeg-homepage-clarity-index/"
}